IDA Supply – London Streetwear Inspired by Legacy & Culture

Trends fade. Legacy doesn’t. We started IDA to build something real — clothing that connects people reflects culture and stands for something deeper. It isn’t just fashion. It’s who we are. And we’re just getting started.

Who We Are

Jordan Vickors — creative consultant, DJ, and longtime collaborator with brands like Nike, Stüssy, and Chelsea FC — founded IDA, a London-born streetwear brand. Jordan named the brand after his great-grandmother, Ida, who lived to the age of 101. Her story fuels everything we do. It’s about keeping family energy alive and designing with meaning. IDA SPLY represents heritage, youth, and the people who make culture move.

What We Make

We keep things simple, wearable, and rooted in community. We design every piece for everyday use — with bold design details and references to our origins. Our core pieces include clean hoodies and joggers, bold graphic tees like “SCAMMER” and “Norf West London,” and football-style jerseys inspired by classic 90s–2000s Nike. All drops are produced in limited runs. No overproduction, no fluff. Just clothing made with care.

What Inspires Us

The things we grew up with — like football shirts from the early 2000s — shape IDA Supply. Rave flyers from North West London—music, youth, and everything in between. We design from a place of real experience, blending European sportswear, music culture, and our design language. The result? Clothes that speak for themselves — no gimmicks, just good gear.

Worn by Our People

We’re proud to be backed by the people who inspire us. Artists, athletes, and creatives have supported IDA SPLY since day one. Our community includes:

• Footballer Trevoh Chalobah.
• Sainté, cityboymoe, Bakar, A$AP Nast.
• Director Gabriel Moses, photographers sebxx and Jacob Johnson.

All our lookbooks are shot with rising UK talent — the real faces of the brand. No paid actors. Just family.

Where We’re Going

We’re not stopping at clothes. IDA Supply is building a wider creative space.

In the future, we’ll be working across:

• Art and homeware.
• Collaborations with fresh talent.
• Incubator projects for the next generation.

It is bigger than just streetwear — it’s a platform for culture. And you’re invited. Explore our latest collection. Streetwear is made with purpose and worn with pride.