At IDA Supply, we’re more than just a streetwear label — we’re a story rooted in family, culture, and the unapologetic spirit of London. Founded by Jordan Vickors, our journey began with a vision to create clothing that speaks to where we come from and where we’re going — a reflection of identity, youth, and community.

The name IDA pays tribute to Jordan’s great-grandmother, a powerful figure who lived to 101 and continues to inspire the foundation of everything we do. Her strength, legacy, and pride are stitched into every garment we produce.

Born in North West London and fuelled by a love for football, music, and design, IDA Supply blends nostalgic energy from the early 2000s — think classic Nike kits and terrace culture — with a modern attitude. We design with purpose, championing everyday wear that’s both authentic and bold.

From our first drop in 2021 to limited-edition jerseys and our ever-growing community of creatives, athletes, and artists, IDA stands for more than fashion. It’s a platform for expression, storytelling, and connection. We’ve had the privilege to work with talents like Sainté, cityboymoe, Gabriel Moses, and A$AP Nast, always focusing on people, not hype.

We’re just getting started. As IDA evolves, we’re building something bigger — not just clothing, but a creative space for art, culture, and collaboration.

This is IDA Supply. Rooted in family. Powered by community. Made for now.